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The tremendously successful RAF Collection will soar to new heights this month with the launch of the equally stylish boy’s range. The kid’s collection will ensure every boy’s attire hits the top of the styleometer for spring / summer 2007 and will have them all aspiring to join the RAF.
The RAF collection has been praised for its exceptional quality and attention to detail. The range will feature the RAF trademark roundel and other RAF insignia, raising children’s awareness of the Royal Air Force and the iconic symbol’s attached to the brand. Designed to meet the needs of every trendy kid on the block the collection includes - Jeans, shorts, T-shirts and Sweatshirts.
Importantly, a percentage of the money raised by the licensing of the collection will support The Royal Air Force free Museums, thus helping to preserve the history and heritage of the RAF. The collection will enable the next generation to own a piece of one of the United Kingdom’s most prestigious brands.
The official RAF collection will be available via www.rafcollection.com online store and mail-order.
JOI is controlled by Nick Adams who has many years experience establishing brands via children’s and adult casual-wear. JOI specialises in producing high quality clothing, accessories, lingerie and swimwear for top high street retailers such as Fat Face, Blacks, Millets, New Look, Disney Store and Morgan. With links to prestige factories across the world, JOI has a reputation for its attention to detail producing clothing that rivals designer wear at high street prices.
The Royal Air Force Museum is Britain’s only national Museum dedicated wholly to aviation. With a world-class collection and display of aircraft, integrated with special exhibitions, films, interactives, artwork, engines, missiles, photographs, uniforms, medals and research and education facilities, the Museum takes an innovative approach while keeping with tradition.
While offering a detailed insight into aviation technology, it also focuses on the people who made it possible – from daredevil early aviators, through wartime heroes, to the thousands of ordinary Service men and women whose contribution shapes the world we live in today.
The Museum occupies two public sites at London, and Cosford, Shropshire. Each site offers a unique experience to the visitor and the exhibits compliment each other in terms of the history they project. Both Museums tell the story of aviation from the early bi-planes to the new strike-jets. New for 2007 is the National Cold War Exhibition at the Museum in Cosford, which tells the Cold War story from both sides of the Iron Curtain. Featuring military hardware, alongside examples of everyday life, the exhibition gives the social/political as well as cultural perspectives.
